XL-BYGG - EN RIKTIG TRÄEXPERT

XL-BYGG knows wood better than anyone. Their legacy is deeply rooted in timber, and they continuously educate their staff on the subject. But how do you explain you're an expert without sounding arrogant? For us, the answer was simple: through humor. Say hello to the woodenheads at XL-BYGG. The concept “En riktig träexpert” (“A real wood expert”) marks a bold and playful shift in the brand’s direction. 

To match the craftsmanship of XL-BYGG's products, we created a film with equally high production value. The centerpiece was a handmade, custom-sculpted mask by prosthetic makeup artist Anders Bratås, crafted specifically for our lead character.

The campaign ran on national TV, in digital channels, social media, OOH and print. It will gradually be integrated into in-store and internal communications. The film was produced by Blonde and directed by Gustav Andersson Lilliehorn.

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