XL-BYGG - EN RIKTIG SUPPORTER
XL-BYGG sponsors the Swedish Olympic Team 2024. We put a spin on their tagline En riktig bygghandel and developed the concept En riktig supporter.
The concept is built on the idea that XL-BYGG supports pros every single day. When they're not sponsoring olympians, they provide service to local professionals all over Sweden.
The campaign runs throughout 2024, on national TV, as DOOH/OOH, print and SoMe.
