- Winterrail

Europarunt is the leading platform for train travelers to find inspiration, information and Interrail passes.

To increase ticket sales during low season, we launched the content marketing concept Winterrail. We sent the professional freeskiers Tom-Oliver Hedvall and William Larsson on a mission: to find the best off-piste skiing in Europe, by train. 3 Countries, endless mountains. They documented their journey as they ventured from one ski paradise to the next. They hiked up a mountain for six hours. Descended off-piste through fluffy powder for 1 400 m. They tried local specialties and enjoyed spectacular views from the Glacier Express.

The goal was to drive change in attitudes, with a concept that could return yearly to build brand recognition over time. The campaign ran on social media, in selected travel magazines, and all over Stockholm and Malmö central stations.