S:t Per Gallerian - Det finns alltid en anledning att besöka S:t Per Gallerian
Have you ever made an excuse to get out of your office?
We chose to highlight St Per Gallerian’s appealing atmosphere by showcasing very ordinary people in their very ordinary workplace, who make up excuses just to go visit the mall. The characters go to extremes by “accidentally” cutting their hair, so they can go to the hair salon, or dropping their lunch box to go to a restaurant instead. For a comedic tonality, we worked with relatability and contrast. From a classic Swedish mellanmjölk office, to a vibrant and colourful S:t Per Galleria.
The campaign runs throughout 2024, on local TV, Cinema, and SoMe.
