For almost 200 years, Dun & Bradstreet has helped helped companies around the globe grow and thrive through the power of data and analytics. They chose Sweet to develop a new concept for the Nordic countries, Estonia and the UK, with the goal to increase brand awareness and reinforce their market position.
Dun & Bradstreet’s data-driven products are complex, but what they really offer isn’t: tools that make businesses grow. The task was to visualize the message in a playful way that would be successful across different markets.
Our approach was to find a universal symbol for growth, that everyone can relate to. That’s how the piggy bank was born; a digital mascot which humanizes the tech giant. To grab attention and get the message across on platforms where people’s attention span is limited, we let the piggy bank expand and fill up the screen. A simple, distinct idea that grabs attention in a lighthearted way.
We tailored the campaign to fit different media channels such as content, email, and social media to promote a consistent message.