PDL Group was founded in 2015 by Måns Zelmerlöw and the former tennis player Jonas Björkman, with the goal of taking the sport to new heights. Since then the company has grown and today you can find their centers in more than 15 locations across Sweden and Switzerland, making PDL Group the market leader in Sweden and the largets chain of padel centers in northern Europe.
Sweet Creatives created the visual identity and the growth strategy for franchisers across Europe.