Overall marketing for Interrail in Sweden and Norway
Sweet were given the task to increase sales of Interrail passes in Sweden and Norway. We developed a brand new sales and marketing platform called Europarunt.se and Europarundt.no. The result speaks for itself, 100% increase 2 years in a row in Sweden and a marketshare of 80% the first year present in Norway.
We commissioned paper artist Fideli to create a series of unique images for each type of Interrail tickets. This allowed us to target potential customers with specific offers for the type of ticket best suited for them.
