Overall marketing for Interrail in Sweden and Norway

Sweet were given the task to increase sales of Interrail passes in Sweden and Norway. We developed a brand new sales and marketing platform called Europarunt.se and Europarundt.no. The result speaks for itself, 100% increase 2 years in a row in Sweden and a marketshare of 80% the first year present in Norway.

We commissioned paper artist Fideli to create a series of unique images for each type of Interrail tickets. This allowed us to target potential customers with specific offers for the type of ticket best suited for them.

Europarunt-Sweet-7
Europarunt-Sweet-4
Europarunt-Sweet-6
Europarunt-Sweet-5
europarunt_case_img_01
europarunt_case_img_02
europarunt_case_img_03
europarunt_case_img_04
IMG_7435 (1)
IMG_7438 (1)
IMG_7437 (1)