Data is everywhere, and yet many companies have no clue how to use it. All too often, valuable data ends up as a massive time-consuming mess. Dun & Bradstreet helps companies around the globe organize and optimize their data, paving the way for better business decisions. They chose Sweet to help them spread the word across the entire Nordic market.
The task was to create a campaign that immediately draws you in, for digital platforms where the viewer’s attention span is limited. The goal was to strengthen the brand’s digital presence and turn awareness into action and engagement. To visualize how D&B turns chaos into clarity, we created a spinning, satisfying and straightforward concept. Our team worked on all parts of the campaign, from the initial idea to final production.