Europarunt is a leading train travel platform for inspiration, information and Interrail passes. As ski season approached, they asked Sweet to launch a campaign that would motivate people to choose the train for their winter vacays. The goal was to drive change in attitudes, with a concept that could return yearly to build brand recognition over time. With its retro aesthetics and distinct message, Alpexpressen inspired Interrail veterans as well as first-timers to pack their goggles, ski boots, and snowboards. The campaign ran on social media, in selected travel magazines, and all over Stockholm and Malmö central stations. 3D modeling and rendering by 3D and retouch studio Good Monday.