SBB CFF FFS – ALL-INCLUSIVE REDEFINED.
The Swiss Federal Railway company SBB CFF FFS wanted to make charter travelers swap their all-inclusive holidays for Interrail adventures. We decided to shake up the existing perception of what "all-inclusive" means with a humorous campaign that ran in Sweden, Norway, and Switzerland.
Interrail offers the ultimate all-inclusive holiday: one ticket covers 33 countries. From watching the sunset over Norway's fjords to exploring Amsterdam's top beer spots and swimming in Swiss Alp lakes – it's all included.
