eFaktura - Brand Identity
For more than 25 years, eFaktura has helped move Swedish invoicing from paper to digital. Now it is time for the brand itself to make the same transition. Sweet was asked to create a new identity that could build on eFaktura’s confidence while expressing a clear vision for the future.
At the heart of the identity is the origami dove. Folded from paper, it is a subtle nod to the paper invoice we are leaving behind. At the same time, the dove represents freedom. The freedom to receive, send and pay invoices wherever you are. The typography carries another familiar piece of invoicing into the new identity. The headline typeface is inspired by the visual language of OCR numbers, turning something highly functional and recognisable into a distinctive brand element.
Together, these details create an identity that connects eFaktura’s past with what comes next, familiar enough to be trusted, but ready for the future.
